Philips Ultrasound Mailer - CompactXtreme

The Philips CompactXtreme campaign starts by challenging what medical professionals can expect from a portable ultrasound. The compelling line, “You know what portable echocardiography is” and answers are backed up with incredible images that were, until recently, only available on much larger ultrasound systems. The concept was adapted into multiple formats and media—from banner ads, publication outserts, direct mail, and print ads.

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